Episode Overview
In this episode of The HSE Edge Podcast, Iskander El Amri sits down with Aleksey Ryabinok, 🌍 EGSC EHS Director Eastern Europe at Japan Tobacco International, based in Belgrade.
With over 20 years of global EHS leadership, Aleksey has transformed safety culture across 40+ sites worldwide. From launching the “WeSafe” program to leading global audits, ISO certifications, and innovative AI-powered risk reduction pilots, he brings unmatched expertise in safety culture transformation, behavioral change, and technology adoption.
Key themes in this episode:
Why “absence of incidents ≠ presence of safety”
The role of AI in shifting from reactive to proactive prevention
Lessons from launching a global internal safety advertising campaign
How leadership, trust, and communication shape sustainable safety cultures
Advice for EHS leaders who feel overwhelmed by AI
This is a deep dive into the future of safety leadership with one of the most forward-thinking voices in the field.
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